Google Analytics is a free analytical tool provided by Google, which helps you get deep insight into your online activities.
- It works for you and provides unbelievable results if used strategically.
- Works based on your creativity and analytical thinking to find out and solve particular issues.
- Complete website user interaction –
- from where the user comes to your website.
- which page he lands on.
- any other activities if he did like click any link, play a video or fill a form.
- how much time does he spend on your website?
- which device is used to search your site.
- which operating software is used.
- what language is set on their operating software?
- what are the demographics of your visitors like age, gender, etc?
- the geographic location of your website users.
- their interest and many more.
- campaign and event tracking–
- google ad data can be linked with analytics to give a better understanding of running campaigns.
- google ad CPC, which keyword is effective and which is not.
- which ad getting more clicks and which is not.
- which ad is working better in particular locations or which location needs a different solution.
there are much more data about your website and your campaign, which you can analyze and optimize your online investment and increase your online effectiveness.
It’s all completely on you what to include in the report or what not?
It a good to start with keep in mind the business objective then strategies and key activities to be taken to accomplish the objectives.
many more things can be discussed to get detailed information but above all are sufficient to understand the importance of google analytics.
in nutshell, we can say that it collects, measure and analyze your complete online marketing activities which helps you to maximize your online ROI.
