Digital marketing in Agra: The complete guide

1. Create a simple and responsive website

Website is your first impression of the digital world. Whenever your prospects reach your site, they expect to get their answer. They want sufficient information about your company and products.
So always keep in mind that your website must have enough information about the topic in an easily readable manner.

Use images and graphics so that the viewer gets the point of the text. You can also use some discount coupons or any offers which attract the viewer to take some action.

You can also include a live chat option on the website so that visitors can connect with you at any time. Each page of your website should have your contact information so that visitors can contact you if they want.

Your ultimate goal must maximize your visitor’s stay time with your website and take some action. Action may be to signup the form, download the PDF, Fill in the subscription form, or make a purchase.

Regularly Update your website with the latest images, videos and any information which you think is necessary for your visitors.
In case you face any difficulties in your website planning and website development. Feel free to contact us. You can also comment in the comment section.

2. Create and manage GMB Account

Create Google My Business account for your business. GMB is the best digital marketing tool that helps your business in Local SEO and prioritizes your business in local business listings. It is a complete profile account that describes your business to Google.
Fill in complete and detailed information. Fill in the address and point it in Google Map.

Create a detailed product catalogue and update it regularly. Use good quality images of your products. Point out some offers to attract your customers.
Google’s business account has a facility where anyone can rate and review your business.

You can manage that with your GMB account. It is a great tool to communicate with your visitors and improve your service respectively.

You should always reply instantly to your customer’s review. It provides an excellent opportunity to you to solve your customer’s issues by replying to their comments. It increases the trust of your customers in your business.
Regular updates about store timing, product or service features, images, and ratings & reviews increase the chance to be visible in a higher position among local business listings.

3. Create and manage social Account

Creating and managing social media accounts is a bonus for your digital marketing strategy. More than 90% of internet users are using social media and doing some tasks. Some people like the content.

Some people watch videos or some take part in context etc. But all are engaged.
Although there is a long list of social media platforms, You should go for Facebook. It owns three of the most popular social media sites Facebook, Instagram and WhatsApp.
Create an Account on Facebook and Instagram.

Create a business page. Use the business logo as an icon image and set a profile picture that describes your business.

Create and share your first post. You can use text messages, attractive graphics, videos, live videos or any contest etc.
Every post should have a target and different types of format. If you have a physical store, you can use opening ceremony images with the message that we are open now at this address and between these timing.

If you are a restaurant, you can share a video of making a delicious dish, or how the customer is enjoying dinner at your restaurant. It all depends on your ideas and creativity that how to post, what to post.

You can also run a contest to increase the engagement of potential customers.

Creating and managing social media accounts is part of social media management.

4. Directory submission

List your business in the local directories. Directory submission increases your business visibility in local searches and chances to get more visitors to your business.

Many Directories offer both free listing and paid listing. You can choose according to your industry and market. It is a better idea to make your business listing as many as possible websites.
Links also play a critical role in raking your business on google search and local business listings. When someone mentions your webpage link in his website or blog so visitors can read it. It is known as a link. Because some people are referring to you, it increases the trust of the google search algorithm in your websites. and better the chances for higher ranking.

5. Paid Advertising

Many mediums have proven track to increase your business like Google Ads, Facebook Ads, Instagram Ads. And many more social media platforms offer.
Each platform has many variations in its Ad formats to achieve different marketing objectives.
Google Ads alone has four formats Google Ad search, Display Ads, Shopping Ads, Video Ads and App promotion.

The above four are the most popular Ad formats. Each has a unique objective to achieve. So don’t wait, create your Google Ad account and create your first ad, fill in your business detail and select your targeted keywords. Select your campaign budget. Although Google suggests the budget amount. You can also choose according to your convenience.

Start your campaign and check your campaign result. To measure the effectiveness of your Ad campaign you can link it with Google analytics which helps you measure and control your AD campaign.

Second, Facebook Ads also has been used wisely and are good tools for local businesses. It is the best way to reach your mass target audience.

you can post text ads, show your video, Graphics to attract your audience. you can select your target audience based on their demographic, interests and hobbies. With Facebook business manager you can make ads for Instagram also.
There are many more platforms which you can try paid advertising, but I think these two are more than enough at the starting point. If you have more budget, you can go for Pinterest, Twitter and LinkedIn ads.
All platforms provide different tools to measure the result of their Ad campaign.

6. Measure the result and take corrective action

Know what is working or what is not?
Ultimately, you are doing these digital marketing activities for some purpose that is your business growth and maximising visitors to your website.
Google Analytics is the best tool for analyzing your activities. Create a google analytics account and create property within the Account.

Map your website with an Account. After successful mapping, you can see all the data relating to your website.

How many users visit your website? which page do they land on? How much time did they spend? How many new and how many were repeat visitors?
You can track more complex situations like how many clicks on content? How many played videos? How much time do they watch the videos?
Google tag manager is a helpful tool. You can connect your website with google analytics. For this, you don’t require any coding knowledge.

You should have a functioning idea of google tag and google analytics working. If you want detailed analysis reports and facts, then I suggest you consult with a Google analyst. It will require a proper and strategic plan with technical knowledge.